ebook more expensive than the print!

I think I read that right...   Do you see what I see?  I thought the whole revolution of ebooks was that it would cost the consumer so much less without the print middle-man...what does this mean?

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  And Here's The Kicker

  Retail: $17.99

  Your price: $12.10

  You save: $5.89 (33%)
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  And Here's The Kicker eBook

  $19.99
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  Humor Writing Kit (eBook Bundle)

  $37.98
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  Humor Writing Kit (Paperback Bundle)

  Retail: $35.98

  Your price: $21.59

  You save: $14.39 (40%)